Bachelor of Business

The Bachelor of Business courses allows students to choose two specialisations from management, marketing and accounting which should increase their employability potential. The Bachelor of Business program provides you with essential knowledge, skills and application in these areas opening up opportunities for personal development as well as broadening your career options.

Students have the opportunity of membership pathways to the Marketing Institute of Australia and the Australian Institute of Management, ensuring that they receive recognition of their skills and knowledge within their chosen profession. Students should consult the relevant membership body about membership pathways.

To successfully complete the Bachelor of Business in business management/ marketing/ accounting students will demonstrate the ability to:

• Integrate theoretical and technical knowledge and apply within a field of work and learning
• Review, analyse, and synthesise knowledge to act on information from a range of sources and communicate to relevant stakeholders.
• Apply thought, technical skills to analyse, plan, and design approaches to variable business problems and communicate to relevant stakeholders.
• Apply specialist technical and creative skills to communicate viewpoints and suggestions.
• Communicate and explain knowledge and specialised skills to others, with depth in some areas, in established or varied contexts.
• Convey and apply theoretical and technical knowledge and creative skills in a range of contexts.
• Show responsibility to complete complex technical operations within general considerations of quantity and quality.
• Use initiative and judgement to organise the work of self and others and plan, coordinate and evaluate the work of teams within clear boundaries.

Study Mode Face to face

Duration Full-time, 3 years

Location Ground, 123 Lonsdale Street, Melbourne, VIC. 3000

Course Requirements 8 core units (1st year) PLUS 6 Management specialisation units OR 6 Marketing specialisation units OR 6 Accounting specialisation units PLUS Internship (equivalent to 2 units) PLUS 8 elective units

Course Structure Students enrolled in the Bachelor of Business course have to complete a total of 24 units, of which 8 units are core and 6 units as specialisation units in respective areas plus an internship program (equivalent to 2 units). They are also required to complete another 8 elective units. Marketing specialisation students are to choose elective units from either Accounting and/or Management specialisation units. Management specialisation students are to choose elective units from either Accounting and/or Marketing specialisation units. Accounting specialisation students are to choose elective units from either Marketing and/or Management specialisation units. Elective unit availability is subject to minimum enrolment numbers.

Entry Requirements English Entry Requirements Domestic School Leavers: n/a International Students: IELTS (Academic Module): Overall score of 6.0 (no band score less than 5.5) or equivalent Academic Entry Requirements Domestic School Leavers: Successful completion on of Year 12 in Australia or equivalent International Students: Successful completion of  Year 12 in Australia or equivalent. An approved University Foundation program or formal Australian Certificate IV may also be taken to satisfy this entry requirement. Students must be minimum eighteen years of age prior to commencing a course at the Institute.

Career Outcomes Accounting Specialisation Decision making, strategic and financial planning, market analysis, auditing, and forensic accounting. Management Specialisation  Administration, coordination, team leadership, human resource management, recruitment and workforce planning roles. Marketing Specialisation Marketing analyst, marketing assistant, marketing co-ordinator, marketing communications manager, marketing manager, marketing strategist.

HRM2100 – Human Resources Management

Human Resource Management investigates the major functions, systems and processes used across a range of organisations. Students will examine the theories and practices that underpin strategies that relate to employee selection, job design, employee appraisal and reward systems. In particular students will critically evaluate the challenges of industrial relations, managing diversity and international human resource management.

MGT2120 – International Management

International Management considers the global world of business focusing on entry strategies, organizational structures, managing political risk, government relations, and alliances. International management has particular relevance in today’s world and will be examined through political, legal, technological and environmental contexts.

MGT3100 – Project Management

Project Management introduces students to the nature of projects by an examination of project scope and nature. Project managers perform an important function in the modern business world and consequently require a certain skill set. Students will examine the methods associated with project management including defining projects, estimating project time, costing, resourcing and evaluating the success of projects.

MGT3150 – Strategic Management

Strategic Management focuses on the opportunities for gaining competitive advantage in global markets through the application of various contextual based strategies. Students will apply the various tools used for strategy analysis and critique corporate business strategy and evaluate implementation processes. An examination of the emerging areas of corporate governance and network strategy will be considered.

ENT3100 – Innovation and Entrepreneurship

Innovation and Entrepreneurship introduces students to the process of entrepreneurial success through a consideration of the concepts of innovation, entrepreneurship and appraisal of the theory and practice of resource acquisition and utilisation. It is imperative that managers have an understanding of the concepts of innovation and entrepreneurship and the skills and competencies to apply knowledge effectively.

HRM2120 – Organisational Behaviour

Organisational Behaviour encourages the examination of a range of theories about the behaviour of people in organisations as individuals, in teams, as part of groups and cultures. Students will develop skills and strategies to solve organisational problems arising from the complexity and variety of modern entities using a range of appropriate theories.

WIL3500 – INTERNSHIP (equivalent to 2 units)

The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.

The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.

MKT2100 – Marketing Research

Marketing Research examines the application of particular research concepts and techniques such as information gathering skills, survey design, analysis of results and report compilation that will to inform the marketing decision-making process. Specific areas include digital research using secondary data measurement, design sampling, statistical analysis and interpretation of statistical reports.

MKT2120 – Internet Marketing

Internet Marketing provides students with the opportunity to acquire a deep understanding of how new interactive technologies can be utilised to enable interactive communication via the Internet and e-commerce to facilitate improved exchange relationships between suppliers and buyers. Consequently, students need to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective.

MKT2130 – Integrated Marketing Communications

Integrated Marketing Communications examines the function of marketing communication within the context of the organisational marketing function and provides a framework for examining, analysing and evaluating various aspects of the marketing communications process and the relevant tools most commonly used in business.

MKT3100 – International Marketing

International Marketing considers the motivation for international marketing in different environmental contexts. It will develop student’s ability to evaluate international markets in the context of relationships, networks, pricing, promotion, distribution, and the marketing of services and projects. Students will be encouraged to evaluate trends in the provision of products and services in different countries by comparing and contrasting approaches.

MKT3200 – Strategic Marketing

Strategic Marketing is examined within the overall context of business strategy. Business demands that strategic approaches consider future marketing requirements. Students will investigate areas such as competitor, market analysis, alternative value propositions and the building of new business opportunities. The development of evaluative skills and the ability to report on developed strategies are key learning aspects.

MKT1110 – Consumer Behaviour

Consumer Behaviour considers the cognitive and behavioural aspects of consumer buying and associated influential factors affecting purchasing processes. Further, the characteristics of individuals, groups and organisations and their influence on purchasing and consumer behaviour will also be investigated. Through engagement with a range of theories and frameworks associated with consumer behaviour students will develop the ability to address complex marketing problems.

WIL3500 – INTERNSHIP (equivalent to 2 units)

The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.

The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.

ACC2100 – Financial Reporting

Financial Accounting considers the relationship between practice and theory of accounting and examines the role played by the International Financial Reporting Standards (IFRS) and the Conceptual Framework. Contemporary issues including the regulatory environment for financial reporting in Australia, measurement theory, current Australian and international developments and specific reporting requirements are discussed.

FIN2100 – Corporate Finance

Corporate Finance provides students with a fundamental understanding of the principles and concepts of corporate finance especially the role of the finance and treasury functions in organisations. The focus is on students developing an understanding of the fiscal and institutional environment and the essential mathematical skills needed for financial decision making.

ACC2110 – Management Accounting

Management Accounting provides explanation of how accounting information is used to guide management decision-making. Students will examine the budgeting process and understand the role of differing costing and processing systems such as activity-based costing. Evaluative tools such as the balanced scorecard and strategic profit analysis for evaluating the performance of an organisation are also considered.

ACC3100 – Corporate Accounting

Corporate Accounting gives students practical knowledge of the regulation of financial reporting in Australia and provides a grounding in the requirements of key accounting standards. Students will apply accounting regulation and standards to process transactions for the preparation of consolidated financial reports and explain how consolidated reports can be used to make economic decisions.

LAW2100 – Corporations Law

Corporations Law analyses the regulatory framework in which companies operate including the different types of companies including the way in which corporations are formed, rules regulating internal relationships within corporations, relationships with outsiders, the duties of directors and other officers, fundraising and the termination of corporations, with a focus on liquidation. The investigative powers of ASIC in relation to companies will also considered.

ACC2111 – Accounting Principles

Accounting Principles studies the recording of transactions in various business structures and the function of financial statements. The ability to explain accounting transactions and treatments including demonstrating an understanding of the principles of double entry bookkeeping is expected. The implementation and operation of a computer-based accounting package to prepare financial statements provides students with necessary practical skills and the capacity to interpret the financial statements.

WIL3500 – INTERNSHIP (equivalent to 2 units)

The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.

The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.

Student workload

The table below indicates the expected student workload per week for this unit.

Total time spent per week at lectures, tutorials, clinical and other placements, etc.

(2) Total time students are expected to spend per week in studying, completing assignments, etc.
(3) Sum of (1) and (2) equals workload hours.

For those students requiring additional English language support, a minimum of 2 additional hours per week should be allocated.

For those students studying this unit by block delivery all hours shown above should be doubled.