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Ozford College of Business: Course Guide

Certificate IV in Business (Marketing)

(Course Code BSB40701 / CRICOS Code 051099F)

The Australian Qualifications Framework

This course is a nationally accredited qualification under the Australian Qualifications Framework (AQF). The Australian Qualifications Framework (AQF) provides a nationally consistent and flexible framework for all qualifications gained through the workplace, post compulsory education and training. This means that qualifications are designed to be consistent and to be recognised across Australia. Organisations and individuals will be certain of what competencies each AQF qualification includes. The Australian Qualifications Framework (AQF) is a national framework that is based on achieving competency.

Course Aims

This qualification aims to provide students with skills and knowledge required for an entry level position in marketing, such as market research assistant or marketing assistant under the direction of a marketing or promotions manager in a medium sized company. It concentrates on introducing basic marketing concepts, while developing a sound basis is general business areas.

Course Structure

The Certificate IV contains 10 Units

3 Units from the Business Common units and 3 units from the Business Services Training Package:

  • BSBCMN403A Establish business networks
  • BSBCMN404A Develop teams and individuals
  • BSBCMN407A Coordinate business resources
  • BSBCMN410A Coordinate implementation of customer service strategies
  • BSBCMN412A Promote innovation and change
  • BSBCMN413A Implement and monitor environmental policies

4 specialist marketing units:

  • BSBMKG301A Research the market
  • BSBMKG302A Identify marketing opportunities
  • BSBMKG401A Profile the market
  • BSBMKG402A Analyse consumer behaviour for specific markets
Units for course structure are subject to change. Not all units are offered every term/semester)

Assessment

The intention of this course is to define a viable and valued workplace outcome. Students completing any associated training course should be able to effectively perform a substantive work role.

The achievement of competence will be assessed by a range of methods aiming at maximum flexibility and customization to address specific needs and learning situations: observation of ongoing activities, short formal and informal tests, presentation of portfolios, role plays, observation of group discussion.

Students will undertake informal assessment on an ongoing basis. This assessment will be used by the teacher to monitor student progress and to provide appropriate feed back. The informal assessments do not contribute to the results achieved by a student. Students should be aware that all competency based tasks must be completed by the submission date. If a student does not pass their formal competency based assessment then they have the right to be re-assessed before they commence their end of semester tests.

Requirements to Receive the Qualification

To receive the Certificate IV in Business (Marketing), students are required to successfully complete all units of competence.

Duration

Full-time Full-time 6 Months
Tuition Fee $4,000 (AUD) *Additional Fees may apply

Prerequisites:

  • Successful completion of Year 11 or equivalent AND;
  • International students: English language skills at least equivalent to IELTS 5.5 OR IELTS 5.0 with maximum 20 weeks ELICOS course OR EAP OR Advanced level at Ozford English Language Centre.

Intakes

2008 VET Intakes
Term 1
18 Feb - 11 Apr 2008
Term 2
28 Apr - 27 Jun 2008
Term3
14 Jul - 19 Sep 2008
Term 4
6 Oct - 28 Nov 2008
X
 
X*
 
2009 VET Intakes
Term 1
16 Feb - 10 Apr 2009
Term 2
21 Apr - 26 Ju n2009
Term3
13 Jul - 18 Sep 2009
Term 4
5 Oct - 27 Nov 2009
X
 
X*
 
(*Intakes are subject to change due to the enrolment numbers)

 

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