Diploma of Business (Marketing)

(Course Code BSB50701/ CRICOS Code 051100G)

The Australian Qualifications Framework

This course is a nationally accredited qualification under the Australian Qualifications Framework (AQF). The Australian Qualifications Framework (AQF) provides a nationally consistent and flexible framework for all qualifications gained through the workplace, post compulsory education and training.

This means that qualifications are designed to be consistent and to be recognised across Australia. Organisations and individuals will be certain of what competencies each AQF qualification includes. The Australian Qualifications Framework (AQF) is a national framework that is based on achieving competency

Course Aims

This qualification will provide students with the opportunity to obtain knowledge of the principles of marketing and develop advanced skills and techniques used by marketing practitioners in a competitive business environment.

The course aims to provide the knowledge and skills required for a person working as a marketing officer with a supervisory role and significant responsibility in business functions which may include product management, research and sales.

Course Structure

Assessment

The intention of this course is to define a viable and valued workplace outcome. Students completing any associated training course should be able to effectively perform a substantive work role.

The achievement of competence will be assessed by a range of methods aiming at maximum flexibility and customization to address specific needs and learning situations: observation of ongoing activities, short formal and informal tests, presentation of portfolios, role plays, observation of group discussion. Students will undertake informal assessment on an ongoing basis.

This assessment will be used by the teacher to monitor student progress and to provide appropriate feed back. The informal assessments do not contribute to the results achieved by a student. Students should be aware that all competency based tasks must be completed by the submission date. If a student does not pass their formal competency based assessment then they have the right to be re-assessed before they commence their end of semester tests.

Requirements to Receive the Qualification

To receive the Diploma in Business (Marketing), students are required to successfully complete all units of competence. A qualification will be issued based on the successful assessment of all units of competence.

Duration

Full-time: 1 Year or 6 months after completion of Certificate IV in Business Management.
Tution Fee: $8,000 (AUD) per annum *Additional fees may apply

Prerequisites:

• Successful completion of Year 12 or equivalent AND;
• International students: English language skills at least equivalent to IELTS 5.5 OR IELTS 5.0 with maximum 20 weeks ELICOS course OR EAP OR Advanced level at Ozford English Language Centre.
• Successful completion of Certificate IV in Business Management.

Intakes