Diploma of Marketing

(Course Code BSB51207 / CRICOS Code: N/A)

 

Course Aims
This qualification will provide students with the opportunity to obtain knowledge of the principles of marketing and develop advanced skills and techniques used by marketing practitioners in a competitive business environment. The course aims to provide the knowledge and skills required for a person working as a marketing officer with a supervisory role and significant responsibility in business functions which may include product management, research and sales.

Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

• Direct Marketing Officer
• Market Research Assistant
• Marketing Coordinator
• Marketing Officer
• Public Relations Officer.

Course Structure

Participants need to complete Ten (8) units of competency, consisting of:

• Five (5) core units
• Three (3) elective units.

Core Units BSBMKG501B    Identify and evaluate marketing opportunities
BSBMKG502B    Establish and adjust the marketing mix
BSBMKG506B    Plan market research
BSBMKG507A    Interpret market trends and developments
BSBMKG514A    Implement and monitor marketing activities

Electives   
BSBFIM501A    Manage budgets and financial plans [E]
BSBSLS501A    Develop a sales plan[E]
BSBSLS502A    Lead and manage a sales team[E]

Prerequisite requirements

Successful completion of Certificate IV in Marketing

Assessment

Participants will be advised of the assessment requirements at the beginning of each unit.

Assessment will usually commence in the session following delivery.  As this is a competency based program,
assessment continues throughout the program until the participant either achieves competency in the assessment
tasks or a further training need is identified and addressed.

The assessment process may include theory, projects and practical assessments.

Formative assessment is provided throughout the course in terms of practice. 
This is achieved through using the tasks outlined in the learners’ resources as practice.
These tasks are separate to the summative assessment process that concludes each unit of competency.

Requirements to Receive the Qualification
To receive a qualification, students are required to successfully complete all units of competence for the qualification level.

Mode of delivery
On campus / Distance / Traineeship / On job

Duration
6 months