Certificate IV in Marketing
(Course Code BSB41307 / CRICOS Code: N/A)
Course Aims
This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.
Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Direct Marketing Officer
- Market Research Assistant
- Marketing Coordinator
- Marketing Officer
- Public Relations Officer.
Course Structure
Participants need to complete Ten (10) units of competency, consisting of:
- Four (4) core units
- Six (6) elective units.
Core Units
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behavior for specific markets
BSBMKG408B Conduct market research
Elective Units
BSBMKG412A Conduct electronic marketing communications
BSBMKG413A Promote products and services
BSBREL401A Establish Networks
BSBRES401A Analyse and present research information
BSBWOR401A Establish effective workplace relationships
BSBWRT401A Write complex documents
Prerequisite requirements
Successful completion of Year 12 or equivalent
Pathways into the qualification
Preferred pathways for candidates considering this qualification include:
- BSB30110 Certificate III in Business or other relevant qualification
or
- with vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.
Pathways from the qualification
BSB51207 Diploma of Marketing or a range of Diploma qualifications
Assessment
Participants will be advised of the assessment requirements at the beginning of each unit.
Assessment will usually commence in the session following delivery. As this is a competency based program, assessment continues throughout the program until the participant either achieves competency in the assessment tasks or a further training need is identified and addressed.
The assessment process may include theory, projects and practical assessments.
Formative assessment is provided throughout the course in terms of practice. This is achieved through using the tasks outlined in the learners’ resources as practice. These tasks are separate to the summative assessment process that concludes each unit of competency.
Requirements to Receive the Qualification
To receive a qualification, students are required to successfully complete all units of competence for the qualification level.
Mode of delivery
On campus / Distance / Traineeship / On job.
Duration
6 months